WELCOME TO THE LA PRAIRIE BRAND PLATFORM.
THIS DOCUMENT IS INTENDED TO HELP THE LA PRAIRIE GLOBAL, REGIONAL AND LOCAL TEAMS AND ALL OF THEIR PARTNERS DELIVER A CONSISTENT WORLDWIDE BRAND MESSAGE AND IMAGE.
IT ILLUSTRATES, IN GREAT DETAIL, THE BRAND RULES REGARDING LOGO, COLOUR, TYPOGRAPHY, BRAND VALUES AND TONE OF VOICE.
A STRICT ADHERENCE TO EVERY DETAIL ALLOWS LA PRAIRIE TO MAINTAIN AND STRENGTHEN ITS UNIQUE AND SOLID POSITION IN THE LUXURY SPHERE.